Clarity and traction for leaders navigating complexity
Sean Daken works with executive and product teams to bring focus, structure, and strategic movement to ambiguous environments.
What Often Brings Clients to Me
Most teams don’t fail because of bad people or bad ideas — they fail because of misalignment, overwhelm, or friction between strategy and execution.
Leadership lacks visibility into long-range risks and opportunities
Apply foresight and market intelligence to anticipate shifts, shape strategy, and build durable advantage.
Strategy has shifted; operating models haven't
Realign structure, decision rights, and processes to reflect current priorities — not legacy plans.
Cross-functional teams aren't moving together
Identify disconnects in goals, incentives, and language — then bridge gaps with shared context and focus.
Product teams are reactive, not strategic
Create space for upstream thinking by clarifying vision, simplifying inputs, and re-establishing prioritization.
Transformation efforts stall out or spin in circles
Break inertia with sharp diagnosis, phased execution plans, and leadership alignment at every level.
Founders and execs are stretched thin and losing clarity
Bring structured outside insight to help filter noise, map options, and make deliberate progress.
I started Map & Vector because too many teams are stuck in organizational quicksand and trying to move forward with broken systems, unclear priorities, and no shared map. I help product and executive leaders cut through the noise, realign their orgs, and move again, with clarity and traction.
-- Sean Daken
Solutions and Services
Designed for leaders and teams navigating complexity, change, or organizational growth. These offerings meet you where you are and support what comes next.
Situational Diagnostic (2-4 weeks)
Signal scan across teams/org
Synthesis of misalignments and breakdowns
Actionable recommendations and decision paths
Fractional Leadership (1-3 days/week)
Realignment of strategy and execution
Decision support and leadership enablement
Momentum-building inside complex systems
Strategic Insight Retainer (Monthly)
Monthly strategic syncs to maintain alignment and forward momentum
Direct async collaboration through tools like Slack, Notion, or email
Advisory support across org shifts, OKR cycles, board prep, and strategic decision points
Case Studies
UX overhaul for a billion-dollar flagship software product. Established a cross-functional execution framework, aligning QA, engineering, and design to meet quality and timeline goals.
Impact: Product launched on time, met quality benchmarks, and drove 50% increase in target user retention and $125M in incremental cohort sales.
Decades-old professional membership program faced declined membership growth. Created a multi-horizon roadmap for a professional membership program, incorporating quick wins and strategic bets. Balanced near-term customer needs with long-term roadmap objectives.
Impact: 2x revenue and membership growth.
Faltering sales enablement and thought leadership capabilities for an enterprise technology services provider resulted in fractured GTM messaging. Led a multi-channel communication campaign, including webinars, sales enablement materials, and thought leadership artifacts.
Impact: Boosted internal engagement and contributed to ~$110M in solution sales.
Research and product strategy were disconnected at a leading consumer finance software company. Built cross-functional alignment between UX research, design, and PM orgs.
Impact: Improved product-market fit and reduced churn among core user segments.
B2B and B2C services startup with limited resources and high expectations. Defined and launched multiple product and service offerings from concept to market. Led research, design, and pilot testing.
Impact: Achieved seven-digit revenues with industry leading margins.
Voice of the Customer programs at a global technology company lacked uptake. Designed and operationalized an insight engine used by PMs across 6 product lines.
Impact: Transformed ad hoc feedback into high-leverage input for strategic roadmapping.
I’m Sean Daken, a Strategic Insight Partner and seasoned Product Leader with over two decades of experience across foresight, UX research, product management, ops, and executive alignment. My work sits at the intersection of product management, systems thinking, behavioral economics, and practical momentum-building.
I’ve led transformations inside Fortune 100 companies, scaled startups, and advised C-suites.
My specialty? Seeing the patterns beneath the chaos and making them actionable.
Through Map & Vector, I can help you to navigate uncertainty, align around key priorities, and move forward with confidence.
Let me help you build the roadmap to success with a blend of strategic insight and practical action.
Strategic Leadership for High-Growth Teams
Sean Daken - Principal, Map & Vector, offers fractional product leadership and strategic operations for complex organizations. Navigate uncertainty and align priorities with expert guidance from Sean Daken.